HERITAGE IS THE DEPARTMENT OF STELLANTIS DEDICATED TO ALFA ROMEO, FIAT, LANCIA AND ABARTH CLASSIC CARS.
They protect and promote the history of our brands by taking care of the models in the group’s and customers’ collections, worked on by our team of experts. They tell the stories of extraordinary men and vehicles and participate in the main international events to commemorate and celebrate the successes that have made these four true cornerstones of Italian motoring so unique.
Because passion transcends time and must be nurtured and spread.
THEIR MANIFESTO
We are culture, appreciation and adventure
We are design and technology
We are hands dirty with grease
We are bodyshells, spanners and laid paper
We are the track, the museum and the workshop
We are at ease on wet asphalt and in elegant exhibitions
We are in colour and in black and white
We are at home in Turin and in all homes,
around the world, where people breathe the same passion.
Source: Heritage web site:https://www.stellantisheritage.com
Disclaimer: Links to external sites are for your convenience only. The information shared is for general informational purposes only and should not be considered professional advice. Always verify information independently and consult a qualified professional where appropriate.
THE HERITAGE LOGO:From the idea to defining its style
The decision to adopt the English name "Heritage" was based on the fact that this word has a double meaning. It can be understood as a collection of valuable assets, but also as a legacy, underlining the importance of passing this value on to future generations. In a single word, it encapsulates the profound meaning of Heritage’s mission, which is to preserve, celebrate and promote awareness of the group's automotive heritage.
The logo originates from the need to communicate over a century of history relating to four prestigious yet very different brands. The most iconic historical logos of each brand have been stylised to underline the brands’ modernity and link with their origins. They are also embellished with the Italian word "Classiche" ( meaning "Classic" in English), to further emphasise the national roots of these illustrious manufacturers.
These four stylised logos are preceded by the word "Heritage", which is intentionally in cursive to lend a dimension of classic elegance, and by the tagline "Passione senza tempo" ("Timeless passion"), which represents the sense of belonging felt by those who immerse themselves in this ageless world and pass on their passion.
Source: Heritage web site:https://www.stellantisheritage.com
Disclaimer: Links to external sites are for your convenience only. The information shared is for general informational purposes only and should not be considered professional advice. Always verify information independently and consult a qualified professional where appropriate.